Accessed December 02, 2020. https://www.statista.com/statistics/665640/pokemon-go-global-android-apple-users/, Merrill Lynch, and Bank of America. While this might have been counterbalanced to some extent by the game’s success, it seems this was unsustainable. Pokémon GO was the first major augmented reality smash hit; hopefully some of the harsh lessons learned in tragic circumstances will be taken into consideration by other makers of AR games. Though on the subject of catnip, we might also note the interjection of animal welfare activists PETA, who called the process of trapping Pokémon animal cruelty. Or on the other hand, developers looking to target the US market would be better off trying to make a different sort of app. These include weather-based gameplay, missions, and social features (including a much-coveted versus mode), as well as simply adding more Pokémon to catch. It also stands as further evidence, if we needed it, of the potential of the microtransaction to power a company’s revenue. This, the piece speculates, could lead to long-term potential that not even the company itself yet understands. Based on Sensor Tower data, Variety reports that, cumulatively, Pokémon mobile titles had brought in $2.5 billion as of March 2019. In 2019, Pokémon GO was downloaded a total of 55 million times. Missing figures were not provided by the source. and over 1 Mio. In December 2018, it was reported that Niantic were seeking a new round of investment, worth $200 million. Once again, we see a picture of steady growth, thrown into obscurity by that electric first month. In 2019, Pokémon GO continued to dominate, bringing in 4.4x more revenue than second place Dragon Quest Walk. Posted: 27 Jun 2018 10:17 am. Types of businesses visited by Pokémon GO players, August 2016. What Happened: “Pokemon Go” has player spend revenue of $4.2 billion globally since launching, according to IGN. By September of that year, 113 million friend connections were made, and 2.2 billion gifts were sent to friends. As of December 2018, the Pokémon GO market share stands at 84%, if we use downloads as our measure. While the criticism of a game from the authorities can be the confirmation of its place in the canon, some of the negative press connected with Pokémon GO is a good deal more problematic (see Pokémon GO controversies below). Brazil and India follow, with 9.3% and 8.6% shares respectively. While that number is not insignificant, it compares unfavourably against the early peak (close to 45 million worldwide). The beta version of this program was announced for South Korea and Brazil – both of which see a high player base but a relatively low number of stops. In, Merrill Lynch, und Bank of America. Niantic has also partnered with Big Heritage in the UK to help users learn about local history, with curated Pokéstops combined with historical information. The problem of Pokémon appearing on private property was a significant issue in the game’s early days. Another fatal accident involved a nine-year old boy. In the US peak daily player levels had reached 28.5 million in mid-July. Por. — Pokémon GO (@PokemonGoApp) November 11, 2020 According to Niantic , the free event will consist of: The City Spotlight Timed Research will take you and your Buddy Pokémon all around your city. Marketplace | News & Insights | Data | Events, weather-based gameplay, missions, and social features, 500 million were reported by Niantic as of September 2016, University of Tokyo, who found that over-40s who play the game walk more than non-players, 2020 will see these events being spread out, This was the product of a partnership between Niantic VivaCalleSJ, Niantic has also partnered with Big Heritage, Niantic announced a feature in development called ‘GO Snapshot’, Auschwitz-Birkenau State Museum was forced to issue a notice telling people not to play the game at the former concentration camp, A teenager was reportedly playing the game when he was shot after breaking into a house to catch a Pokémon in Guatemala, in the UK the police logged hundreds of Pokémon GO incidents in the first month of its release, 14-month sentence after hitting and killing a pensioner while playing, who called the process of trapping Pokémon animal cruelty, SuperData proposing a figure of $176 million, Starbucks and Sprint Stores are among the more high-profile clients, 500 million people had visited sponsored Pokéstops, Unibail-Rodamco chain of malls in the Netherlands would no longer host sponsored Pokémon GO locations, The total value of the investment came to $245 million, Location-based advertising, for one thing, is a potentially massive future industry, Google opening up its Maps API to game developers in March 2018, In both 2017 and 2018, the US accounted for 33% of, 2.7 million attendees of Niantic live events over 2019 (, US daily players fell to 5 million by December 2016 (, Reportedly, May 2018 was the best month since the game’s launch, with 147 million monthly active, Pokémon GO 2019 revenue 4.4x greater than, Social features were launched in June 2018; by September of that year, 113 million connections had been made, with 2.2 billion gifts sent between friends (, In the first month of release, 290 UK crimes were connected with, A study from Purdue University found that two deaths, 31 injuries, and $500,000 in vehicle damage could be blamed on the game in a single county in Indiana (. It has also been attributed as the cause for a spate of – sometimes fatal – accidents. Pokémon Go plans to keep players around by increasing level cap to 50. The Poké Ball Plus is a Poké Ball-shaped device that can be used to play Pokémon: Let's Go, Pikachu! Pokemon Go Hits Highest Player Count Since 2016. The success, however, was not unmarred by criticism and controversy. Research from Stanford and Microsoft looking at US Pokémon GO usage echoes this. Merrill Lynch, & Bank of America. It might be worth noting, however, that downloads don’t necessarily equate to active players. Download figures listed below suggest this could be the case. In the future, parents will have the option to toggle this feature on for Niantic Kids accounts. One particularly beleaguered local police force reported 39 Pokémon GO incidents. AR is still a nascent field – the stuff of science fiction a few years ago. A small US survey conducted by Inc. and published in August 2016 found a similar gender split; 59% male and 41% female. A small majority of gamers played alone, and 68% claimed to most often play while running errands or hanging out – i.e. En el mes de diciembre, la Hora del Pokémon Destacado tendrá lugar todos los martes … Perhaps we’ll never be able to talk about Pokémon GO without reference to the summer of 2016. Pokémon go android game which was introduced in 2016 by Niantic with an intention to give players a real experience of finding and catching Pokémon’s just like in series or animated show. Again, in the interests of perspective, 5 million daily players still makes it one of the world’s biggest in its category (see above). On the other hand, it is certainly possible that other markets have come to be more prominent in terms of user numbers the game’s domestic one. Not quite a social feature, but an interactive one nonetheless; in September 2018, Niantic announced a nomination program which will allow Pokémon GO users to nominate locations for ‘Pokéstops’ – sites at which Pokémon can be encountered. 68% said they had visited because of a lure located there (these can be purchased in-app for $0.99, and last for 30 minutes); 33% said they were went twice a week, and 18% went of a daily basis because of these lures. Naturally, this level has varied – we know that after a June 2018 update, daily revenue increased to $2.5 million, after having stood at $1.8 million per day in the period coming up to the update. 48% who visited a business where a lure was located said they stayed at the business for 30 minutes or more. Niantic announced that 400,000 players joined three global Pokémon GO events, taking place in Dortmund, Chicago, and Yokosuka in 2018. These combined with the viral factor, facilitated by name recognition, were a perfect storm for Niantic. Time spent playing Pokémon GO vs other top-20 games. Accordingly, a spate of records were broken. Or at least was – in the relatively disappointing year of 2017. Indeed, the revenue generated in that first month still puts it in fifth-place in terms of the highest one-month revenue for a free-to-play games. Interestingly, even the coronavirus pandemic hasn’t slowed the flow of Pokémon GO revenue, with mid-March 2020 seeing another post-2016 high, this time for weekly revenue of $23 million. when doing something else, be it alone or with friends. At CES 2017 (January of that year), Niantic revealed that Pokémon GO players had collectively walked 8.7 billion km between them – the length of the Solar System. Get accurate performance estimates for 3+ millions apps in 150+ countries. "Number of active users of Pokémon Go worldwide from 2016 to 2020, by region (in millions)." This applies in all seasons, and across the various age groups surveyed. The danger extended beyond disrespectful behaviour, unfortunately. Pokémon Go encourages you to play regularly by giving you daily and weekly bonuses not just for catching Pokémon but for spinning PokéStops. It seems an unusual thing to say for such a massive launch, but it seems that in many ways Pokémon GO simply walked to huge success. Whether it was a disaster or an outlier, the other narrative is one that is more heartening – a story of building up a committed userbase, through incremental improvements in gameplay. This, notes Forbes, is in contrast to titles like Candy Crush or Clash of Clans, which make players pay for extra lives or to bypass lengthy waiting times. Platinum medals! TechCrunch reports that Niantic will build upon Pokémon GO to build an AR cloud ecosystem, potentially leveraging the rich stream of big data that the game (and the forthcoming Harry Potter: Wizards Unite) provides. The trend already apparent in August held, and Pokémon GO usage continued to tail off. Another reported a 30-person brawl, while another found a man had invited children to come to his house, claiming he had a lot of Pokémon there. This compares with 10 Pokémon GO events in 2017. A small US survey carried out by Inc. in August 2016 produced some interesting findings related to Pokémon GO usage of the game during its early peak. Niantic adapted Pokémon Go to the coronavirus pandemic to focus on social play (with social distancing) ahead of Go Fest 2020. If we take a look at monthly revenue figures taking us up to July 2019, we can see the effect of this beginning to take place, after the initial drastic slowdown. Auto-IV checkers : Pokémon Go isn't just shadow-banning bots that abuse the API, they're banning accounts that have granted access to third-party apps like IV checkers that abuse the API as well. Was all the game time a cash cow for mobile network data providers? Pokémon GO revenue is generated in a way somewhat reminiscent of perhaps the best-known free-to-play game, Fortnite, in that in-app purchases, with a few exceptions (raid passes to take part in certain events, for example), do not give gamers any sort of huge advantage – and are certainly not essential for the gameplay experience. see deal. How many games get a drink named after them at Starbucks? In one county in Indiana alone, researchers calculated the game may have been responsible for two deaths, 31 injuries, and nearly $500,000 in damage to vehicles. Do people still play Pokémon GO? The game launched in July 2016, and became not just a smash hit game, but a global cultural phenomenon; in the summer of 2016, it seemed as if there was no getting away from Pokémon GO. Number of active users of Pokémon Go worldwide from 2016 to 2020, by region (in millions) [Graph]. The US, as tends to be case with US-developed apps, is the leading source of revenue for Pokémon GO, accounting for 38% of total revenue. Actually, it seems no. The Pokémon Company, responsible for brand management, production, marketing, and licensing of the franchise served as a go-between between the two. and Pokémon: Let's Go, Eevee! For the answers to these questions and more, read on…, App Annie, Sensor Tower, Apptopia, Sensor Tower, Sensor Tower, Despite the drama of the early peak and equally dramatic drop off afterwards, there was still some steam in the game. As with downloads we see an incursion into Pokémon GO‘s market share in the summer months. Finishing behind apps of this calibre is certainly no great shame. A further 32% were under 18, giving the game a fascinating split in terms of the age groups of Pokémon GO users. Prior to this, Niantic’s latest valuation stood at $3 billion. Pokémon GO was received negatively as game, while the concept received praise. It found a lower percentage of Millennial Pokémon GO users (in this case using 19-34 as its measure), reporting 38%. Updated: 27 Jun 2018 12:21 pm. It might be noted that the 11 million Pokémon GO players is a distinctly low figure, measured against some of the 2018 MAU figures we see below. It suggested that instead of trying to “catch ‘em all”, as the game’s tagline goes, users should try to “free ‘em all”…. Follow View All Posts. During the height of Pokémon GO usage, the game registered some strong stats related to getting people to visit local businesses. While we may not be seeing as many Pokémon GO downloads, and therefore new players, the longevity of these longer-term players is serving to bolster MAU numbers. Perhaps Niantic simply did not anticipate how huge a phenomenon it would be – simply assuming a tidy buck from the core of hardcore fans, to attract whom little more is needed than the appropriate licensing and artwork. It has been rolling out various upgrades over time. Despite carrying the name of one of Nintendo’s marquee titles, Pokémon GO was developed by San Francisco-based game developer Niantic. There has been nothing – before or since – says Recode, like the Pokémon GO stats we saw in those first few weeks. In terms of game time, it seemed the majority of Pokémon GO players fell into the one to three hours per day category (with 14% falling into the potentially problematic three hours or more bracket). This, however, is to overlook the game’s resurgence and seemingly rude health. Unsurprisingly, restaurants and cafes were the business categories that profited the most. Niantic specialises in augmented reality titles, and was originally founded as an internal startup within Google. You’ll be able to throw Poké Balls in game with a flick of your wrist! Following this, we see a sharp tail off, followed by a steadier decline. Indeed, while it may not be getting the numbers nor the consequent headlines as in its early heyday, Pokémon GO is still one of the most-used gaming apps in the US. As early as late August 2016, commentators were already asking if we had seen the high watermark of Pokémon GO stats. Chart. In February 2019, Niantic announced a feature in development called ‘GO Snapshot’, which will allow players to take photos with Pokémon they have captured. A teenager was reportedly playing the game when he was shot after breaking into a house to catch a Pokémon in Guatemala – whether we want to hold the game responsible for this is another question, though it very much highlights the dangers of straying into dangerous places while playing the game. The idea would be that punters then would come for the Pokémon, but then stay for the service. Advertising spending in the U.S. 2015-2022, Research expert covering sports and video gaming, Profit from additional features with an Employee Account. Even with some Unova species left unreleased, the … This study set the average age of Pokémon GO players at 29, and found household income averaging $52,430. Players can spend real money on PokéCoins, the in-game currency of Pokémon GO. The introduction of social features, versus modes, and one-off real-world events has slowly seen engagement and user numbers – and revenue – climb once more. Ya conocemos los 5 Pokémon Destacados del mes de Diciembre, dentro del evento de la hora destacada de Pokémon GO. Do people still play Pokémon GO? This feature is limited to our corporate solutions. Pokémon GO revenue vs. Other location-based titles, Deconstructor of Fun notes that the real threat to Pokémon GO in terms of market share and revenue alike will, somewhat ironically, some from Niantic’s own Harry Potter: Wizards Unite – with which Pokémon GO will share no small proportion of its fanbase…. Directly accessible data for 170 industries from 50 countries The ideal entry-level account for individual users. Monthly revenue for these titles at this time came to $58 million. While it would be hard to replicate the success, we can certainly learn from some of the mistakes made. * Forecast. "Number of Active Users of Pokémon Go Worldwide from 2016 to 2020, by Region (in Millions). For one thing, we might look at the limited, buggy, and unsatisfying gameplay. Only Clash of Clans and Game of War managed to reach this point in shorter time. By March 2019, this had increased to 23 billion. Pokémon GO users can catch and train the Pokémon, then battle against other users (a relatively recent feature), mimicking the gameplay of the videogame series. Top mobile gaming apps in the US, October 2018. Over 2019, Pokémon GO brought in $894 million in revenue. Interestingly, this is nowhere near as pronounced for revenue as it is for downloads. Gameplay sees users encountering the eponymous creatures in real-world settings, utilising mobile devices’ GPS. More. In its early days, Pokémon GO revenue reached $600 million in revenue within 90 days – faster than any other game had before it (even Candy Crush Saga, which took more than 200 days to reach the same point). How many games inspire 200,000 Spotify playlists? Please do not hesitate to contact me. 130,000 people turned up to do so. Pokémon GO usage was not eating into time that would otherwise be spent playing other games or other apps. New, Everything you need to know about the industry development, Find studies from all around the internet. As we’re looking at market share here, it’s unclear what the implications are for the total size of the market; whether these titles are eating into each other’s market share, or simply greatly increasing the total number of downloads of AR/location-based games. Springtime can only mean one thing for Pokémon GO fans — a brand new event. Pokémon GO had players roaming around parks and streets in the real world in an attempt to capture, train and battle their virtual Pokémon. in place of your Joy-Con. While the novelty factor may have been enough to encourage downloads, without a decent game in there, we can hardly expect the sort of replay value that fosters loyalty. Make data driven decisions and optimize your app strategy. To finish on a lighter-hearted note, in August 2016 a Norwegian politician – the leader of the Liberal Party no less – was caught playing Pokémon GO during a parliamentary hearing. But there remained a core user-base, long-time lovers of the brand, taken by the essential concept of gameplay – of being able to play a Pokémon title in the real world. Pokémon GO's April Community Day will feature the Psychic-type Pokémon Abra.This event starring the elusive Psi Pokémon will take place Saturday, April 25, 2020, from 11:00 a.m. to 5:00 p.m. in your local time zone—three hours longer than a usual Community Day! What 90s gamers peering into the monochrome screens of their Gameboys, or playground Pokémon card game traders would have anticipated the Pokémon GO Frappuccino? This represents a 30% increase on the previous year. China), and 31% on iOS. Not too long after the game was launched, it announced that it would be allowing businesses to sponsor and host Pokémon GO locations. It can be assumed that a not insignificant proportion of US Pokémon GO downloads came in the first few months (remember, this is when 50% of Pokémon GO downloads occurred, counting from launch to September 2018). It’s hard to take too many lessons from this, however; the magic certainly would be hard to replicate for any other developers. Die App Pokémon GO machte im Sommer 2016 ein Versprechen wahr, das man uns gegeben hatte, als wir Kinder waren. This is even more impressive when we consider the apps that it’s up against: Google Play Games, gaming media titan IGN, and – of course – the institution that is Candy Crush Saga. You read that right. In terms of daily US iOS revenue, Pokémon GO currently ranks seventh, bringing in around $440,000 per day. Clash Royale and Candy Crush, on the other hand, were slower to $2 billion in revenue, despite both bringing in considerably more revenue now. This also seems to be case in terms of non-ad revenue, for which it claimed a kingly 92% of revenue in December 2018. That’s not to mention the possibilities of location-based advertising. Pokémon GO is free to play, with loads of fun things to do and Pokémon to discover at every turn. It’s interesting to note that Pokémon GO has the lowest percentage of US downloads out of the top five AR titles. 16,000 Pokémon GO users turned up over the two days, making it the largest digital heritage event in the world. It is unclear whether this was because of unsatisfactory returns, that the gamers were disturbing shoppers, or another reason altogether. Pokémon GO is, despite everything, one of the most popular mobile games out there still. _____ ENTDECKE DIE WELT DER POKÉMON: Erkunde deine Umgebung und entdecke Pokémon überall um dich herum! Pokémon GO players might, however, find that these two things in combination will drain a phone’s battery pretty rapidly. Team GO Rocket Boss Giovanni promotional image in Pokémon GO.Credit: Niantic. For just a few hours each month, you can encounter a special Pokémon in the wild. The weekly peak downloads of 90.5 million is more than double Nintendo’s Super Mario Run and not too far off being six times the level of Facebook around this time. the legendary third quarter of 2016 – Pokémon GO usage reportedly accounted for 45% of gameplay time among the top-20 Android games – meaning the remaining 19 top-20 games had to share a relatively measly 55% between them. The below graphic measures Pokémon GO against other popular AR/location-based titles. We’ve seen Pokémon GO download numbers edge slowly upwards, after a distinct slowdown in the wake of the initial viral phase. Certainly, the vast majority of the viral Pokémon GO users upped sticks and consigned the game to history along with other hazy memories of that long, hot summer. Spin every day, and you get an even bigger weekly bonus on the seventh day — including an evolution item. This included placing 120 Pokémon GO locations in the historic city of Chester in the summer of 2017. Daily active Pokémon GO users, first weeks. The explanation, contained in the article, is that Niantic focused on improving the game and listening to its community. It should be noted, however, that this is not a zero-sum game. The game can be played on android smartphones with GPS on so that your current location and map can be shown to direct you towards a Pokémon. We might note the peak of close to 45 million daily active users worldwide, reached around two weeks after launch. The game centers around catching various Pokémon creatures by navigating the in-game map based on the player's actual location and nearby landmarks. They're called "streaks." Niantic charges per visit – Forbes calculates this comes to around $0.15-50 per visit. A paid subscription is required for full access. Profit from additional features by authenticating your Admin account. As of March 2017, there were 35,000 sponsored Pokémon GO locations. (July 24, 2016). The Series C investment round, taking place in January 2019 was led by later-stage venture capital firm IVP, along with Samsung and aXiomatic Gaming (an e-sports and video game ‘enabler’), among others. On the other hand, Apptopia found (in September 2018) that Japan accounts for a tiny bit more than a third of revenue, followed by the US on 27.5%. This was despite its launch being staggered, with its Japanese release not occurring until over two weeks following the general release. and Pokémon: Let's Go, Eevee! Pokémon GO early download peak versus other apps. You’ll be able to throw Poké Balls in game with a flick of your wrist! Niantic is raising Pokémon Go’s level cap from 40 to 50, and players will need to complete all-new Level-Up Research tasks to increase their trainer’s level. The total value of the investment came to $245 million, giving Niantic the expected valuation of close to $4 billion. You can opt out anytime. This statistic is not included in your account. In the US, Niantic were forced to come to a settlement with homeowners who felt harassed by the number of Pokémon GO players looking to gain access to their property. 2018 figures show the US accounting for 16% of Pokémon GO downloads – again putting into context the low number of US players we see above. Sämtliche dieser Let's Play Pokémon GO Gameplay Videos mit Tipps und Tricks sind vorrangig in Österreich / Wien (zum Beispiel Schweizergarten, Heldenplatz, Augarten, … Interestingly, we see that the more popular the title, the greater the proportion of international users. You need a Single Account for unlimited access. You only have access to basic statistics. Top mobile games, daily US iOS revenue, June 2020. Pokémon GO Play. Those with. No doubt catnip to her political opponents. It has been posited that the higher level of engagement seen among Pokémon GO players over 2018 comes from the higher volume of Pokémon GO events held through the year. To look at it another way, equalising the ups and downs, from launch to April 2019, Pokémon GO brought in an average of $4 million every day. To reach this point from launch took 811 days. Pokémon GO revenue stays well above 80% through the year. admin - 26 de noviembre de 2020. As a Premium user you get access to background information and details about the release of this statistic. On average these players spent $11.30 at the businesses they visited while playing. ", Merrill Lynch & Bank of America, Number of active users of Pokémon Go worldwide from 2016 to 2020, by region (in millions) Statista, https://www.statista.com/statistics/665640/pokemon-go-global-android-apple-users/ (last visited December 02, 2020), Number of active users of Pokémon Go worldwide from 2016 to 2020, by region, Most desired video games among children in the U.S. 2019, Most successful Pokemon video games worldwide 2019, Highest grossing movies at the North American box office 2019, Most popular video games in the U.S. 2019, Top selling Nintendo Switch games worldwide in 2020, Top selling Nintendo DS games worldwide in 2020, Top selling Nintendo 3DS games worldwide in 2020, Mobile spending of Pokémon titles in their first year worldwide in 2020, Leading FTP games worldwide 2019, by revenue, Most popular gaming related apps in the U.S. 2019, by reach, Share of gamers who buy DLC in the U.S. 2019, by game, Pokémon Go all-time revenue worldwide 2020, Rate of Pokémon GO user activity in the U.S. 2019, Pokémon GO players in the U.S. 2019, by gender, Pokémon GO user ratio in the U.S. 2019, by frequency, Pokémon Go active user number in the U.S. 2016-2020, by OS, Pokémon Go active user number in Latin America 2017-2020, by OS, Pokémon Go active user number in Asia Pacific 2016-2020, by OS, Annual revenue from Pokémon Go in Latin America 2017-2020, by OS, Annual revenue from Pokémon Go in Asia Pacific 2016-2020, by OS, Annual revenue from Pokémon Go in the U.S. 2016-2020, by OS, Annual revenue from Pokémon Go worldwide 2016-2020, by region, Share of smartphone users in the United States by operating system 2014-2021, Smartphone sales in Spain 2014-2015, by operating system, Market share held by smartphone OS in Mexico 2013-2018, by month, Italy: game level reached Pokémon GO players 2016, by team, Penetration of Pokémon Go in the United Kingdom (UK) 2016, Number of active users of Pokémon Go worldwide from 2016 to 2020, by region (in millions), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, 23.1 percent of Android Pokémon GO app owners. In all, 54% of Pokémon GO 2019 revenue was on Android (excluding China and other third-party Android revenue), and 46% through iOS. Niantic said it’s updating its games like Pokémon Go, Harry Potter: Wizards Unite, and Ingress so that they can record your indoor activity and link … It is unclear whether these stats pertain to a specific OS (there is variance in many of the figures reported, we might do well to note that they are not official figures). 19% of these came from the US, 10% from Brazil, and 6% from India. This goes someway to explaining the disparity in revenue we see between these titles, but also makes Pokémon GO revenue levels all the more impressive – and indicative of the deeper loyalty which we posit is evidenced by recent performance. By the end of December this had crashed down to 5 million. Specific stats seem to be hard to come by, but as of late 2017, Pokémon GO also seemed to be offerings ads through push notifications. Since its release, Pokémon Go has been offered numerous unique gaming experiences, and one of these has been Community Day.This is an event where one day a month all Trainers are encouraged to go out and play together. By Jordan Oloman . We saw 500 million Pokémon GO downloads as early as September 2016, 650 million in Febraury 2017, and 750 million in July 2017. 7,800 belonged to Starbucks, which also offered a themed Pokémon GO Frappuccino, and 10,500 to Sprint Stores. Does Pokémon GO make money for Niantic? Those taking a longer-term view might be slightly more realistic in their expectations: there does tend to be a degree of churn with free-to-play games, as noted in a piece in the BBC. Pokémon GO certainly seemed to be an all-conquering phenomenon in its first few months of existence, but the hype died down quickly. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Niantic reported later in summer that they had seen a 35% increase in Pokémon GO usage, starting from this May bump. Eventos y Especiales; Noticias; Horas Pokémon Destacados Diciembre 2020. Back in the spotlight. Learn more about how Statista can support your business. This continued revenue stream helped Pokémon GO cross the $2 billion lifetime revenue mark in September 2018. These microtransactions are not, however, the only way that Niantic has monetised their valuable property. Indeed, it was widely reported that May 2018 was actually the biggest month for the game since its launch. This could potentially be worth $75-250 million in extra revenue to Niantic. During these hours, there's a chance to learn a previously unavailable move for that Pokémon or its evolution, as well as earn some Community Day bonuses. The Nianatic blog gives the example an event held in San José saw 7.3 miles of road temporarily closed down and converted into an ‘urban park’ into which Pokémon GO users were invited to catch Pokémon. It’s also worth noting, that for obvious reasons, the summer months seem to be best opportunity to claim a share of the market for newer titles. Location-based advertising, for one thing, is a potentially massive future industry, through which Niantic could stand to make a killing – with the crucial advantage that it is tied to an established game (games being increasingly influential in the app space) based around a well-loved brand. Slowly, but surely, Niantic improved the game for this core player base, adding in the features that they wanted, and ironing out the bugs. The app, then, has two stories: one of initial mega hype, then one of steady, organic and, dare we say, sustainable growth? As a Premium user you get access to the detailed source references and background information about this statistic. As with downloads, Google Play dominates, though the lead is less pronounced. We may never see a launch like Pokémon GO’s again. In Japan a man was given 14-month sentence after hitting and killing a pensioner while playing Pokémon GO at the wheel – a sentence that was criticised for being overly lenient. Pokémon Go is a 2016 augmented reality (AR) mobile game developed and published by Niantic in collaboration with The Pokémon Company for iOS and Android devices. In 2020, Pokémon Go player spending hit one billion U.S. dollars worldwide. This feature will not be available to Niantic Kids accounts at launch. Other Pokémon GO events are the results of partnerships between Niantic and various cultural/social organisations. Niantic explained the slow rollout by saying that there was still a considerable human element involved – hopefully a sign of learned lessons as to appropriate Pokémon GO locations (see below for examples of decidedly inappropriate ones). It’s not just the US; in the UK the police logged hundreds of Pokémon GO incidents in the first month of its release. What about the time in-between the early peak and the new smaller peak – the seemingly quieter year of 2017? Horas de Pokémon Destacado Diciembre. We can look at this in two ways; one that the international market seems to have the biggest potential in terms of user growth for AR/location-based titles. Apptopia note high ARPU registered by Japan here, with the game not even registering in the top-five by downloads (see above). Extrapolated to the whole US, the death toll may be as high as 256, with a further 29,000 injured (though this would be a pretty harsh conclusion). Pokémon GO downloads versus other location-based games. Niantic can take credit for this, having not rested on its laurels or accepted defeat by any means. However slow and steady the download rate may seem, Pokémon GO is still very much dominating the AR category in this respect. 2020 will see these events being spread out, due to restrictions imposed by the coronavirus pandemic. By April 2019 it had reached $2.5 billion, and six months later, $3 billion. As one of the most prominent early pioneers, Niantic potentially are sitting on a goldmine of rich data. It utilises the freemium mode that seems to be de rigueur for viral games…and go viral Pokémon GO certainly did! The outlying factor here was the huge explosion in popularity. It has a lot of options, but not all of them are great, especially since you will be relying almost exclusively on Counter as a Fast Move. Pokémon GO US vs. rest of world downloads, 2018. This was the highest grossing year for the app, and represents the first time an location-based game has managed to log more revenue than in its launch year (albeit it only had half of 2016). Pokémon GO accordingly has brought in increasing amounts of revenue every year since 2017. It ranked fifth in terms of monthly active users in this category as of October 2018, registering close to 11 million MAU. Plus leveling up will be easier for newbies . As soon as this statistic is updated, you will immediately be notified via e-mail. This is understandable. This increased to 2.7 million people in 2019 (though this includes other Niantic events). As with July, August 2019 was to represent a standout month, with a revenue of $110 at a higher level than any since 2016. Of this, Pokémon GO revenue accounts for $2.45 billion. In total, the research – which covered the height of the app’s popularity – concluded that US physical activity profited by 144 billion by virtue of Pokémon GO. A study from Purdue University conducted a study which threw up some troubling Pokémon GO stats, attributing a number of local accidents to the game. Your first spin of the day will get you extra items and XP. It went on to reach $800 million in revenue in 110 days, again faster than any other game before it. Respondents to this survey claimed to be visiting local businesses more than national chains. Those asking, “Is Pokémon GO dead?” might do well to look at this category. Whatever the answer to this, what we can see clearly is that Pokémon GO always seems to reclaim the market share lost to other titles in the same category; testament to its longevity (though we’re sure that Niantic would be able to tell you something about flashes in the pan…). The first month of Pokémon GO has gone down (and remains) in history as one of the highest-ever grossing single months for a free-to-play game, as well as the highest first month. This is another example of the game catering to the demands of players, with photo taking proving extremely popular. 69% of these downloads were on Android (excluding third-party downloads i.e. We might also look to the lack of foresight that saw the game wrapped in a series of controversies which might have been avoided with some due diligence and some better awareness of the dangers which come with an AR title – particularly one so very ubiquitous. At its early peak, US Pokémon GO daily user numbers stood at 28.5 million; by December 2016 this number had crashed down to 5 million. GO Beyond in Pokémon GO.Credit: Niantic Generation Six is coming to Pokémon GO in two weeks. This task will count as your daily Field Research task. _____ UNCOVER THE WORLD OF POKÉMON: Explore and discover Pokémon wherever you are! The top-five countries (the aforementioned plus Mexico and Indonesia) account for very close to 50% of total Pokémon GO downloads. According to comScore Pokémon GO stats relating to early 2017, 60% of the audience were aged 18-34 (it calls them Millennials, but we might argue a fair swathe of these would be Gen Z also if we go by the 1981-1996 measure). Pokémon GO events over summer included Pokémon GO Fest events in Chicago and Dortmund (60,000 and 85,000 attendees respectively), and Safari Zones in Yokohama and Taipei (150,000 and 327,000 attendees respectively). One Reddit commentator notes that over 2018, we saw 31 Pokémon GO events, 12 community days, and four raid days (different types of one-off in-game events). While the initial hype and the concomitant headline stats may be a distant memory, the game has clearly been slowly and surely building up a more committed player base through incremental improvements. Again, we might see a parallel with Fortnite here, where various seasons, tie-ins, and special tournaments help keep gameplay varied. For players who want to enhance their Pokémon GO experience even more, certain items and features can be accessed via in-app purchases. It was reported in March 2017 that 500 million people had visited sponsored Pokéstops – though some have questioned the appropriateness of the term ‘visit’ as it doesn’t necessarily imply any further engagement for the business. Social features were added to Pokémon GO in June 2018. Is Pokémon GO dead? Instead it was converting non-mobile time into mobile time, making people spend more time using their mobile devices – a fascinating insight into what might be possible, with the right combination of factors, for an app. Certainly, there have been some reports of businesses discontinuing these ads. Crucially, we’re also seeing the game generate more revenue than at any other time, despite the revenue model being what can only be described as slight. On the other hand, perhaps it was simply a freak phenomenon – the right thing at the right time, but never with any prospect of long-term usership. It should be noted that a year before, a ‘Safari Zone’ event sold out in less than a minute at one of the Pokémon GO locations which would no longer host sponsored Pokéstops (Amstelveen), so there is a market for the game in the location. Notwithstanding the number of downloads, we are seeing growth in the MAU. Pokémon GO is an augmented reality game tied in to Nintendo’s best-selling Pokémon game and film/television empire. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Despite that, the loss of 10 million players in the space of a month is, no doubt, a painful thing to experience. Pokémon Go features and experiences that can be enjoyed in individual settings … based on the current global health situation." While we must take this with the necessary qualification that this was a unique time, it’s worth noting the power of a game/app to give this injection of life to local businesses. Yes, but perhaps not so much in the US as elsewhere, it seems. Are you interested in testing our corporate solutions? Pokémon GO is the global gaming sensation that has been downloaded over 1 billion times and named “Best Mobile Game” by the Game Developers Choice Awards and “Best App of the Year” by TechCrunch. July 24, 2016. This will build on the AR+ add on offered by ARCore, which already offers Pokémon GO players the ability to take photos within the game (as well as other features, such as distance scaling and Pokémon noticing players’ movements). Accordingly, it topped the download charts for the year, on both iOS and Android. Advertisement. POKÉMON GO: Counters for how to beat Sierra during October 2020 This might even be a modest estimation, with SuperData proposing a figure of $176 million of Pokémon GO revenue in August 2019. Pokémon Go raises level cap in huge new Beyond update Seasons! There was even a Pokémon GO Frappuccino! New, Figures and insights about the advertising and media world, Industry Outlook For example, in October 2018, it was announced that Pokémon GO locations at several of the Unibail-Rodamco chain of malls in the Netherlands would no longer host sponsored Pokémon GO locations. It only got worse from there on in. Revenue figures provide further evidence that the answer to “Is Pokémon GO dead?” is a firm no. At a Pokémon Company press conference in May 2018, it was announced that Pokémon GO downloads totalled 800 million. If we use that early peak as our yardstick, we might call this a terminal decline (as we know, though, it is not quite simple). Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook The Poké Ball Plus is a Poké Ball-shaped device that can be used to play Pokémon: Let's Go, Pikachu! These revenue figures take into account both iOS and Android revenue stats. Pokemon Go. That’s some way off the top earners, and there is a significant gap between the top and bottom earners in the top-10. By no means…. Niantic has been credited with applying changes to make it possible to continue playing Pokémon GO without having to go too far from home. Players naturally flocked away after the novelty had gone and we saw one of the most successful openings followed almost immediately with one of the most drastic crashes we’re ever likely to see. And finally, a Pokémon Company Singapore press factsheet indicates that as of the end of March 2019, Pokémon GO downloads crossed the 1 billion threshold. Then starts another story. Pokémon GO Revenue for this legendary month came in at a total of $206.5 million. Set your Galarian Farfetch’d as your Buddy Pokémon. An experiment from Business Insider found that the game used up an eminently reasonable 3MB per hour (based on an eight-hour period, with a combination of active and background use) – relying as it does on GPS and a phone’s camera. And once again, we can look at this as a normalisation after a clearly unsustainable early peak. Pokémon GO. With Google opening up its Maps API to game developers in March 2018, Niantic would do well to understand this relatively soon – as this most certainly has the potential to open the floodgates in terms of rival AR titles in the medium term. If nothing else, the game can take some credit for getting people moving, then. News by Tom Phillips, News Editor Updated on 18 November 2020. In July, The Walking Dead: Our World spiked, though by this point interest in Jurassic World had tailed off, thus leaving Pokémon GO untroubled. At the end of 2018, Forbes expressed shock that Pokémon GO had generated as much revenue as it had, despite having fallen off the radar of popular culture. Indeed, perhaps there was a slightly casual element to Niantic’s approach. This was not the most problematic Pokémon location, however. Not just for Niantic; Nintendo’s share price fell by 3% as a consequence, despite it not actually being a Nintendo product – something which at one point Nintendo was forced to remind investors. In addition to motion controls, the device lights up with a variety of colors, vibrates, and plays sounds. Certainly, some figures will be rightfully kicking themselves and wondering what might have been if they could hold on those numbers, get players addicted, coming back again and again until the game became an essential part of the digital landscape. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Pokémon GO users can catch and train the Pokémon, then battle against other users (a relatively recent feature), mimicking the gameplay of the videogame series. Please create an employee account to be able to mark statistics as favorites. Indeed, this might just be the beginning of something huge. Get out and play together in your local community parks on Pokémon GO Community Day. Since the initial crash, however, Niantic has shown that it is possible to cultivate long-term value in a seeming fad, by listening carefully and catering to the needs of your community. This was not the case throughout the year – we can see a huge spike for Jurassic World Alive in May and June, which alongside other titles pushed Pokémon GO‘s market share to around the 50% mark. It would also be interesting to see the effect on the overall games market. allowing millions across the globe to play – and to support Black game creators. Then you will be able to mark statistics as favourites and use personal statistics alerts. It is unclear how many of these continue to have deals with Niantic in the aftermath of dipping user numbers. By 2020, to still be shocked by this only shows that you haven’t been paying attention. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from. Japan is not too far behind, at 32%, while Germany comes in a more distant third place, contributing 6% of total revenue (perhaps the locations of the three global events mentioned above makes more sense in this context…). in place of your Joy-Con. This was the product of a partnership between Niantic VivaCalleSJ. Kalos Pokémon! Pokémon GO revenue by month, to July 2019. Corporate solution including all features. In its biggest quarter – i.e. Daily Pokémon GO players, July – December 2016. Here is every move Sirfetch’d has access to in Pokémon Go. As mentioned in the above Pokémon GO stats, the title dominates the location-based category of games in terms of downloads. Pokémon Go (or Pokémon GO) is an augmented reality mobile game developed by Niantic Labs, based on the Pokémon franchise of Game Freak which began to release in July 2016. The paper found that Pokémon GO players increased their baseline daily step count by 25% (1473 steps) on average. Pokémon GO ist eine weltweite Spielesensation, die mehr als 1 Milliarde mal heruntergeladen und bei den Game Developers Choice Awards als ""Best Mobile/Handheld Game"" und von TechCrunch als ""Best App of the Year"" ausgezeichnet wurde. Gameplay sees users encountering the eponymous creatures in real-world settings, utilising mobile devices’ GPS. But, away from both of the above, below you’ll find the weakness of Darkrai and counters for its five-star raid in Pokémon Go. Register in seconds and access exclusive features. Again, it’s worth noting context: Nintendo’s share price was volatile at the time, and had shot up as a consequence of Pokémon GO’s popularity in the first place. In addition to motion controls, the device lights up with a variety of colors, vibrates, and plays sounds. You can only download this statistic as a Premium user. Pokémon Go has implemented a cool down timer to help combat this problem by preventing players from taking back a cleared spot for several minutes after the attack has ceased. Trainers level 20 and up will have access to this new feature beginning on Tuesday, October 20, 2020, at 1:00 p.m. PDT (GMT −7). Apptopia reported in mid-2017 that 57.4% of Pokémon GO players were male – which for a game is impressively close to parity. While Pokémon GO might have got people using their mobile devices outside of normal periods, it didn’t seem to boast that the same addictive thrill that kept non-gamers coming back to titles like Candy Crush. You need at least a Single Account to use this feature. The incredible traction gained in that first few weeks will last long in the memory as one the greatest splashes in the history not just of mobile gaming, but apps as a whole. 290 robberies, thefts, assaults were logged in England and Wales during this period. Indeed, Pokémon GO stats from analytics firm Superdata showed that over the course of the month, there were 147 million active users (MAU, so not comparable with the DAU stats). Auf dieser Seite gibt es alle News und Tipps. It’s not just kids either, as confirmed by a study from the University of Tokyo, who found that over-40s who play the game walk more than non-players. Encounter wild Pokémon and rack up 10 Excellent throws This would give it a valuation of $3.9 billion, and take total funding up to $425 million. Is Pokémon GO dead? These are listed in descending order of market share (left to right). Please authenticate by going to "My account" → "Administration". A part of the Pokémon franchise, the game is the result of a collaboration between Niantic, Nintendo and The Pokémon Company. It was one of the quickest ever games to reach $2 billion. Then you can access your favorite statistics via the star in the header. Apptopia Pokémon GO stats show that the greatest share of downloads by volume (all time) come from the US (as of September 2018), which accounts for 21% of Pokémon GO downloads. We must take into account that the genre has been slow to grow in the wake of its most-famous title. Clearly these events motivate and engage the gameplay community, combining the AR elements of the game with a narrative arc or social element to foster engagement. PokéCoins can then be exchanged for power-ups, extra items, and more. Join Trainers across the globe who are discovering Pokémon as they explore the world around them. Pokémon GO is an augmented reality game tied in to Nintendo’s best-selling Pokémon game and film/television empire. This is based on Sensor Tower data. Statista. Indeed, it was most pronounced in the 55-64 year-old age bracket (whether it’s Pokémon GO that can be credited for this activity, or already existing activity that facilitates Pokémon GO playing is not so clear). Germany occupies the familiar third spot on 4.4%. Inc. reported in August 2016 that 82% of Pokémon GO players visited a business while playing the game; 51% for the first time. Caleb Potts. Starbucks and Sprint Stores are among the more high-profile clients. The combination of one of the world’s most-loved gaming brands, with the novelty of new technology, and ideal weather conditions – a particularly clement summer, well-suited to outdoor activity – is an advantageous mix precious few will be lucky enough to ever enjoy. According to Guiness World Records, Pokémon GO revenue was the highest ever of any mobile game in its first month, at $207 million. Leading Android apps worldwide 2020, by revenue, Leading gaming apps in Google Play worldwide 2020, by revenue, Most popular gaming related apps in the U.S. 2019, by audience, All-time best selling console games worldwide 2020, based on unit sales. It was also the most downloaded, topped the most international charts, and grossed $100 million in a mere 20 days. In terms of Pokémon GO downloads, over 500 million were reported by Niantic as of September 2016. For February's Community Day, Trainers are able to get even more involved, as they can vote to decide the featured Pokémon for the month. They also appeared in Washington’s Holocaust Museum and a cemetery in Alabama, while the Auschwitz-Birkenau State Museum was forced to issue a notice telling people not to play the game at the former concentration camp. By signing up you agree to our privacy policy. Apptopia Pokémon GO stats showed 60 million monthly active users in June 2017, 20% of which (so 12 million) were active daily. Nevertheless, there are only six games currently bringing in more daily revenue than Pokémon GO. 99% of this revenue is estimated to come from Pokémon GO. Here are the steps you need to follow to get Sirfetch’d in Pokémon Go. This year's Pokémon Go Fest will be a virtual gathering. facts.